Your skin is not all the same on in the different areas of the face. The area around the eyes is more delicate, your T-Zone (chin, nose and forehead) is usually oilier. When you mask at home, don’t be afraid to mix and match according to your skin’s needs. Always read instructions and ingredients. Is the mask exfoliating? Hydrating? Or for blemish control? This will most likely determine how long the mask should stay on and how often you should use it. Especially important for clay masks - let them dry, but not crack. This ensures that impurities are being drawn out while at the same time allowing for the ingredients to penetrate.